Creating a positive customer experience starts the moment a visitor enters your property or parking lot. Effective wayfinding signs are essential for guiding visitors efficiently while reinforcing your professional image throughout your facility.
How to Choose the Right Wayfinding Signs for Your NJ Business
Prioritize Visibility and Legibility
A directional sign is only useful if it can be read clearly and quickly from a distance. When selecting your layout, consider high-contrast color schemes and bold, sans-serif fonts to ensure maximum legibility. In the busy commercial corridors of South Jersey, your signs need to stand out immediately to help drivers and pedestrians find their destination without unnecessary frustration or confusion.
Select Durable, Weather-Resistant Materials
For exterior navigation, choosing the right materials is vital to withstanding the local climate. Since local businesses face humid summers and freezing winters, we recommend durable substrates like Alumalite or high-density PVC. Using these high-quality materials ensures your wayfinding signs remain vibrant and structurally sound for years, protecting your long-term investment and maintaining your site's professional curb appeal.
Maintain Brand Consistency
Your navigation system should feel like a seamless extension of your established brand identity. Rather than using generic placards, customize your directional signs with your brand's specific color palette, fonts, and logo elements. This creates a cohesive visual environment that builds immediate trust and helps customers feel more comfortable and confident while navigating your office or storefront.
Ensure ADA Accessibility and Compliance
Regulatory requirements are a critical consideration for any New Jersey business owner. Indoor directional signage must often meet specific ADA (Americans with Disabilities Act) standards, including tactile lettering and Grade 2 Braille. Ensuring your building is fully accessible not only keeps you compliant with local laws but also ensures all visitors feel welcome and included in your professional space.
At IID Signs, we specialize in crafting custom navigation systems that perfectly blend functionality with modern style. Contact us today to start designing the perfect signage for your location and experience the difference that 30 years of local expertise makes!